Technical Marketing Lead

5 dni temu


Kraków, Lesser Poland AVSystem Pełny etat
About the Role

We are seeking a highly motivated and experienced Technical Marketing Lead to join our team at AVSystem.

In this role, you will be responsible for developing and executing technical marketing strategies to promote our industry-leading IoT products, Anjay and Coiote.

Your Key Responsibilities:

  • Develop and execute technical marketing plans to boost online visibility and lead generation for our IoT products.
  • Utilize SEO, Google Ads, LinkedIn Ads, and marketing automation tools (like HubSpot) to deliver measurable results.
  • Collaborate with cross-functional teams to develop and implement effective marketing strategies.
  • Analyze market trends and competitor activity to inform marketing decisions.
  • Develop and maintain in-depth knowledge of the IoT industry, including utilities and industrial sectors.

Requirements:

  • 5 years experience in B2B product/technical marketing.
  • Proven success in managing marketing campaigns across multiple channels (email, Social Media, paid ads).
  • Data-driven and analytical attitude, with a passion for product innovation.
  • Ability to translate customer insights into compelling messages.
  • Strong technical aptitude and a curious mindset.
  • Creative problem-solving skills.
  • Familiarity with enterprise dynamics to create content that addresses stakeholder concerns and speeds up adoption.


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