Digital Marketing Lead
6 dni temu
Key Responsibilities:
- Set up and manage lead generation advertising campaigns on Google, LinkedIn, Meta, Microsoft, and other platforms.
- Optimize campaigns and creatives to achieve performance targets such as cost per acquisition, lead quality, and lifetime value.
- Provide periodic performance reports and maintain automated report maintenance.
- Manage conversion data imports, troubleshoot issues, and implement process improvements.
- Collaborate with the Creative Marketing team to deliver campaign creatives and landing pages.
- Work with Product Marketing teams to leverage product key selling points in advertising communications.
- Partner with Business Intelligence team to deliver efficient reporting and insights.
- Verify lead quality and optimize acquisition strategy to deliver value with Sales teams.
Requirements:
- Minimum 3 years of experience managing paid search/paid social B2B lead generation campaigns (agency or in-house).
- Excellent knowledge of Google Ads, LinkedIn Ads, and Microsoft Excel.
- Practical experience in Asana, PowerBI/Looker, Hubspot, Microsoft 365, Google Search Console, Ahrefs/Semrush, and automation tools is a plus.
- Minimum C1 English level.
Benefits:
- Total compensation package including base salary and bonus.
- Training budget and pool of training days.
- Online training platform.
- Private healthcare.
- Life insurance.
- Sport card.
- Game room.
- Birthday day off + up to 6 days for training purposes.
- NAIS benefit cafeteria.
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