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Senior Product Marketing Specialist
2 tygodni temu
We are seeking a Senior Product Marketing Specialist to join our team at Billtrust. As a key member of our marketing organization, you will be responsible for developing and executing go-to-market strategies for our order-to-cash software and digital payments solutions.
You will thrive in a fast-paced environment and leverage your skills to drive market awareness, engagement, and product adoption. Your GTM activities will be the foundation for demand generation to further strengthen our market share.
Your Key Responsibilities:
- Develop an understanding of our target market, including buyer personas, key use cases, and customer needs.
- Create and execute marketing plans that drive market awareness, engagement, and product adoption.
- Manage the execution of GTM initiatives, aligning product initiatives across the customer lifecycle in partnership with Revenue Marketing.
- Contribute to thought leadership to drive awareness and promotion of Billtrust products and solutions, leveraging various mediums.
- Synthesize market, product, and customer insights to influence the roadmap and ensure a consistent, compelling customer experience in partnership with product management.
About You:
- 3-5 years' experience in B2B product marketing, preferably with SaaS products.
- Exceptional communicator and team player.
- Demonstrable passion for marketing.
- Responsible and accountable.
