Consumer Insights Strategist for FMCG Excellence

2 tygodni temu

Warszawa, Mazovia, Polska Procter & Gamble Pełny etat

Unlock Business Potential as a Consumer Insights Strategist


P&G is seeking a highly skilled Consumer Insights Strategist to join our Analytics & Insight Central Europe team. In this pivotal role, you will be responsible for leading consumer understanding and uncovering insights that drive business decisions and shape brand strategies.



About the Role

The ideal candidate will possess a profound understanding of consumers, coupled with a passion for human psychology, behavioral science, and data analysis. You will work closely with cross-functional teams to develop skills and confidence in fostering consumer empathy throughout the organization.



Key Responsibilities

Our Consumer Insights Strategist will:



  • Define consumer profiles using personas/archetypes, JTBD frameworks, journey maps, and other effective frameworks.
  • Foster consumer empathy across the organization through continuous engagement with consumers.
  • Synthesize diverse inputs and train the organization to translate abstract insights into concrete strategies and offerings.
  • Communicate consumer needs, principles, and designs through artifacts, presentations, and prototypes.
  • Create internal training and development programs to empower the business to lead and inspire cross-functional teams in exploring and understanding consumers' experiences and unmet needs.
  • Deliver insights using various techniques, including assessing the business potential of new ideas, quantifying key business drivers, and evaluating the sufficiency of plans to meet targets.
  • Combine consumer insights with data in a visually appealing and intuitive manner to provide comprehensive and compelling business recommendations.


Requirements

To succeed in this role, you should have:



  • A BSc or MSc degree in fields such as Human Factors, Cognitive Psychology, Cognitive Sciences, Quantitative Social Science, Quantitative Methods/Statistics, Human-Centered Design, or a similar field.
  • Proven work experience in one of the following areas: FMCG business, eCommerce, digital agency, analytics, or research companies.
  • A passionate and curious researcher with strong observational and analytical skills, along with a problem-solving mindset.
  • Excellent written, visual, and verbal communication skills.
  • A leadership mentality, with the ability to envision how things can be improved and inspire others to achieve those goals.
  • Fluent English proficiency.


What We Offer

P&G offers a competitive salary range of approximately €70,000 - €90,000 per annum, depending on experience, plus additional benefits. The positions are available in Budapest or Warsaw, with willingness to travel expected.



About Us

P&G is an equal opportunity employer that values diversity within its company. We prioritize flexibility and work-life balance, ensuring that our employees feel part of an inclusive community.

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