Digital Marketing Specialist

3 dni temu

Warszawa, Mazovia, Polska TN Poland Pełny etat

**Job Overview:**

We are seeking a talented Digital Marketing Specialist to join our team at TN Poland. As a key member of our marketing department, you will be responsible for designing and executing marketing strategies to attract leads, engage clients, and grow the firm's brand.

Key Responsibilities:

  • Develop and execute digital marketing plans to attract leads and grow the business, focusing on individuals needing estate planning services.
  • Run and prepare reports for marketing meetings to track progress and identify opportunities.

Content Creation & Management:

  • Create engaging social media content for LinkedIn, Facebook, Instagram, and potentially TikTok.
  • Write newsletters and educational emails to attract and retain clients.
  • Design downloadable materials like guides to capture leads.
  • Adjust ad copy for optimal engagement and performance.

Campaign Management:

  • Run LinkedIn, Nextdoor, Quora, and Google campaigns; track results and adjust strategies as needed.
  • Set up and manage email campaigns to follow up with potential and existing clients.
  • Explore new ad channels and work with vendors to identify additional marketing opportunities.
  • Collaborate with the team to develop materials for in-person events.
  • Implement systems to follow up with event attendees and convert them into clients.

Market Research & Analytics:

  • Research estate planning trends and opportunities to inform marketing strategies.
  • Analyze campaign results and recommend improvements.

Client Engagement & CRM Management:

  • Create educational materials to build trust and explain estate planning concepts.
  • Manage the CRM to ensure drip campaigns and weekly emails are sent accurately and on time.
  • Work with attorneys to align marketing efforts with the firm's goals.
  • Create and manage systems to track leads, conversions, and client journeys.
  • Develop reports and tags to track ROI.

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