Digital Engagement Strategist

5 dni temu

Warszawa, Mazovia, Polska JTI Pełny etat

At JTI, we foster a culture of inclusivity and belonging. Our diverse team of 46,000 individuals from around the world is continuously crafting their unique success stories with us. A remarkable 83% of our employees feel happy working at JTI.

To make a meaningful impact with us, all you need to bring is your best self.

What lies ahead for you? Discover the opportunities available now

About this Role:

This position plays a pivotal role in defining Digital Engagement strategies and deploying them to enhance Consumer onboarding, engagement, and retention. The primary focus is on maximizing the volume, rate, and lifetime value potential of our consumer base.

The CRM & Retention Manager is responsible for developing and executing consumer retention strategies in collaboration with other departments. Analyzing customer data to identify trends accelerates consumer adoption patterns, increases business results, and ensures consumer satisfaction.

Duties and Responsibilities:

  • Contribute to the development of CRM and consumer retention strategies and drive their implementation
  • CRM retention management based on consumer insights, business objectives, and marketing strategies
  • Consumer data management focusing on developing consumer segmentation and targeting (in line with global guidelines and localization objectives)
  • Monitoring and evaluating the effectiveness and accuracy of new campaigns and preparing reports
  • Rewards and loyalty program management - preparing and executing retention campaign briefs, objectives, and agency management
  • Develop and track program effectiveness (key performance indicators - KPI). Report on program effectiveness to leadership
  • Ability to collect data, analyze customer data, interpret, and draw assumptions to be checked on consumers: analyze customer data and trends to identify areas of improvement. Recommend solutions to improve customer experience
  • Plan and control the budget
  • Collaborate with other internal departments as well as with 3rd parties, digital agencies, web, and software developers

Requirements:

  • University degree in business, marketing, or economics
  • Knowledge of digital marketing principles
  • 5 years of professional experience in digital marketing landscape as CRM Manager within agency or at retail/FMCG
  • Professional experience in deployment of CRM strategies, lifecycle campaigns, and retention programs
  • Proven track record of success in developing and implementing data-driven retention programs
  • Very good English (both verbal and written)
  • Very good understanding of digital landscape and project management
  • Experience with CRM tools e.g. ACS (Adobe Campaign Standards), CDP (Consumer Data Platform), UTM Tool
  • Strong interpersonal and communication skills
  • Strong analytical skills with experience in data analysis tools
  • Good team player, very well organized

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