Luxe Division Community Engagement Manager

1 dzień temu


Warszawa, Mazovia, Polska Avature Pełny etat
Job Description

The Digital Consumer Advocacy Strategist will be responsible for building and implementing consumer advocacy and engagement strategies for the Luxe Division within Avature.

This role will involve interacting with online communities of Key Opinion Leaders, Creators, and Consumers Advocates, as well as engaging with key online communities of interest in social media channels using social media management software and Creator marketing tools.

The successful candidate will also be responsible for developing community engagement and loyalty programs aimed at generating User-Generated Content (UGC), ratings, and reviews, as well as coordinating an efficient process of gifting and seeding management.

In addition, the Digital Consumer Advocacy Strategist will generate real-time marketing content via earned partnerships and coordinate the development of community-focused real-time content based on monitoring social media, flagging opportunities, and formulating plans with internal and external stakeholders.

Key responsibilities include:

  • Developing and implementing consumer advocacy and engagement strategies
  • Interacting with online communities of Key Opinion Leaders, Creators, and Consumers Advocates
  • Engaging with key online communities of interest in social media channels
  • Developing community engagement and loyalty programs
  • Coordinating gifting and seeding management
  • Generating real-time marketing content
  • Coordinating community-focused real-time content development
Requirements

To be successful in this role, you will need to have a clear understanding of 360 digital communications strategy, including influencer marketing and consumer engagement in an omnichannel context. You should also have experience in managing community programs, groups, and relationships for brands.

A strong communicator with an ability to present ideas and strategy in a visually impactful way is essential, as is the ability to work in a complex matrix environment and influence senior stakeholders.

You will also need to have proficiency in social listening, a strong knowledge of social media platforms and trends, and a passion for digital communities and online subcultures.

Demonstrated experience in influencer marketing, identifying the right partnerships, audiences, and platforms that fit the brand values and objectives, is also required.

In addition, you should have English language skills at a minimum B2 level.



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