Digital Marketing Strategist

2 dni temu


Warsaw, Polska G2A Pełny etat
Marketing Role Overview
G2A.COM is a global marketplace for digital entertainment, with over 30 million users from 180 countries. We strive to provide a rich offering of digital codes and products through our platform. As a Marketing Analyst, you will play a key role in optimizing campaigns across various channels, such as SEM, social media, and mailing.

About the Job
We are seeking a skilled Marketing Analyst to join our team. The successful candidate will be responsible for analyzing and monitoring the effectiveness of marketing campaigns, identifying trends and anomalies, and delivering optimization recommendations based on data analysis. You will work closely with marketing teams to implement real-time campaign optimizations and utilize cutting-edge metrics, such as attribution models, experiments, and Marketing Mix Modelling (MMM), in planning and forming a media strategy.

Responsibilities:
  • Analyzing and monitoring the effectiveness of marketing campaigns across various channels
  • Comparing campaign results to specified KPI; identifying trends and anomalies
  • Delivering optimization recommendations based on data analysis
  • Cooperating with marketing teams on implementing real-time campaign optimizations
  • Using cutting-edge metrics, such as attribution models, experiments, and Marketing Mix Modelling (MMM) in planning and forming a media strategy
  • Evaluating the effectiveness of media campaigns and understanding the interactions of various channels

Requirements:
The ideal candidate should have at least 3 years of experience in marketing analysis, with expertise in working with advanced analytic tools, such as Google Analytics 4, Google Ads, Data Studio, and GTM. You should also possess excellent analytical skills, attention to detail, and the ability to present complex information clearly to both technical and non-technical audiences.

Why Join G2A?
We offer a dynamic and supportive work environment, where your analyses and recommendations will directly impact the effectiveness of campaigns and the development of our products. You will work with advanced analytics platforms and receive all necessary work resources. Additionally, we value DEI – Diversity, Equity & Inclusion, support grassroots initiatives, and take part in charity events. Our benefits package includes a welcome pack, vouchers for the Motivizer platform, private healthcare, the MultiSport card, opportunities for training and development, and many more.

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