CRM Segmentation Specialist: Unlock Customer Insights
3 dni temu
We are seeking a skilled CRM Segmentation & Data Insights Specialist to join our dynamic CRM & Customer Engagement team.
This role involves co-developing the CRM strategy through segmentation, data analysis, and providing actionable insights to optimize customer communication.
About Us:Tylko is a pioneering tech-driven design company aiming to revolutionize the furniture industry in Europe.
We utilize powerful parametric design to enable customers to create customized storage solutions that perfectly fit their individual needs, style, and space.
We continuously push boundaries to minimize our environmental impact by producing only what's needed and creating furniture designed to last for decades.
Job Description:- Analyze and segment our customer and subscriber base to identify target groups and create personalized CRM campaigns.
- Develop and implement segmentation strategies that enhance customer engagement and loyalty.
- Monitor campaign performance (email, SMS, push) and recommend actions based on data insights.
- Create detailed reports and provide actionable insights from campaigns to support strategic and operational decisions.
- Closely collaborate with e-commerce, BI, and brand teams to understand customer needs and improve communication.
- Initiate actions to increase customer retention and lifetime value.
- Proficiency in analytical tools such as Google Analytics, Looker Studio, Power BI, and BigQuery.
- Ability to create informative dashboards and data visualizations that support business decision-making.
- Experience in CRM, with a focus on customer segmentation and data analysis.
- Knowledge of SQL and experience working with large datasets, including creating queries for analytical purposes.
- Strong data analysis skills and the ability to draw conclusions and make recommendations based on insights.
- Native or native-like command of Polish and good command of English.
- Readiness to work 3 days a week from our Warsaw office.
- Bonus day off every month.
- Comprehensive healthcare.
- Multisport.
- Discount on all Tylko products.
- Dog-friendly office.
Salary: €72,000 per year
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