Tech CRM Strategy Specialist
1 tydzień temu
About Wolt
Wolt is a Finnish technology company and a leading player in the food delivery market. Our mission is to make food ordering convenient, fast, and enjoyable for customers. With operations in 27 countries across Europe and Asia, we are constantly growing and expanding our reach.
Your Role
We are seeking an experienced CRM Strategy Specialist to join our Global Marketing Automation team. As a key member of this team, you will be responsible for designing, implementing, and supporting our CRM strategy. Your primary goal will be to increase user re-engagement by analyzing and interpreting data to provide insights and support strategic business decisions.
Main Responsibilities
- Work closely with the CRM team and wider marketing team to deliver the overall CRM strategy
- Build and execute automated CRM strategies across email, push, and in-app notifications to reduce manual effort
- Coordinate all campaign-related activities with stakeholders, including campaign planning, content creation, localization, and campaign evaluation
- Continuously improve customer campaigns to engage, retain, and reactivate customers based on user data
- Monitor, analyze, and make recommendations on CRM initiatives to stakeholders
- Support best-practice recommendations to teams that use the CRM tool
- Create testing plans to maximize engagement and ROI
- Follow sector and Wolt-specific user behavior trends and prepare short recaps for stakeholders
Requirements
- At least 2 years of experience working within CRM in a tech, e-commerce, or similar industry
- Experience setting up and executing automated lifecycle campaigns or bulk campaigns
- Proven experience working across multiple business units with various stakeholders
- Strong analytical skills and confidence working with data to build simple dashboards
- Experience creating communication plans for different marketing channels
- Eager to learn and thrive in a dynamic environment
- Hands-on experience with CRM and campaign management tools such as Iterable, Braze, Salesforce, Clevertap, or Leanplum
- Previous experience in food delivery or on-demand delivery is a plus
What We Offer
- A competitive salary of approximately $100,000 per year, depending on location and experience
- A globally scaling tech company with opportunities for growth and learning
- Stock options available
- A collaborative and ambitious team environment
- The opportunity to work on challenging projects and develop your skills
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