Digital Performance Analyst

4 tygodni temu


Wrocław, Polska Experis Manpower Group Pełny etat

We are seeking an experienced Digital Performance Analyst to join our team at Experis Manpower Group. This role will play a key part in supporting all website-related requests submitted by brands, including adding third-party pixels to brand websites, configuring Google Analytics (GA) for new website builds, and ensuring GA standards are consistently deployed across all websites.

Responsibilities:

  • Collecting accurate and consistent data from various digital platforms
  • Maintaining data integrity and troubleshooting any issues that may arise
  • Analyzing web traffic and user behavior data to identify trends, patterns, and insights
  • Providing valuable insights to inform and optimize digital marketing strategies
  • Recommending changes to website content, design, and structure to improve user experience and engagement
  • Suggesting new opportunities for digital growth and innovation
  • Designing and executing A/B tests to evaluate the impact of changes on user behavior and conversion rates
  • Analyzing test results to make informed data-driven decisions

To be successful in this role, you will require:

  • A minimum of 4 years' experience in digital analytics (2+ years for junior positions)
  • Fluent English language skills (CEFR B2 or better)
  • Strong communication and project management skills with the ability to work independently
  • Expert-level JavaScript knowledge
  • In-depth understanding of Google Tag Manager (sGTM), specifically
  • Extensive knowledge of Google Analytics 360 and Google Analytics 4 configuration
  • Familiarity with the wider Google Marketing Platform (GMP) stack, including AdHoc, DV360, and SA360
  • Experience working with Google Cloud, specifically BigQuery, App Engine/Cloud Run
  • Strong understanding of website technologies (JS, CMS, Single Page Apps, iframes)
  • Experience with Firebase
  • Knowledge of API concepts and data integrators
  • Desirable: experience with privacy technology (One Trust) and ticketing tools (JIRA)

We offer:

  • A competitive salary of $120,000 - $180,000 per annum, depending on location and experience
  • A dynamic and supportive work environment
  • Ongoing training and professional development opportunities

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