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Paid Advertising Expert

2 tygodni temu

Warszawa, Mazovia, Polska Sagan Recruitment Pełny etat

We are seeking a highly skilled MEDIA BUYER with experience in executing and optimizing high-performance paid media campaigns across various platforms. The ideal candidate will be both strategic and hands-on, capable of launching, managing, and scaling campaigns while analyzing data to improve performance.

Key Responsibilities

  • Plan, set up, and optimize ad campaigns on Meta, Google, YouTube, and TikTok to maximize performance.

  • Monitor and analyze daily performance metrics (ROAS, CPA, CTR, CPL) and make data-driven optimizations.

  • Adjust bidding strategies, audience targeting, creative assets, and placements to improve efficiency.

  • Conduct A/B testing for ad copy, visuals, and audience segmentation.