Senior Digital Marketing Strategist
1 tydzień temu
At Baxter, we are embarking on a transformative journey to establish Vantive as a standalone company. This new entity will leverage our nearly 70 years of legacy in acute therapies and home and in-center dialysis to deliver best-in-class care to patients worldwide.
We are seeking a skilled Senior Digital Specialist to join our EMEA team. As a key member of our digital marketing team, you will be responsible for planning, setting up, and optimizing digital marketing programs that drive engagement, inform, and motivate our target audience.
Key responsibilities include:
- Developing and executing digital marketing strategies that align with our business objectives.
- Identifying target audiences and determining the most effective media mix for our campaigns.
- Collaborating with internal stakeholders to ensure seamless execution of digital marketing programs.
- Monitoring and analyzing campaign performance to optimize spend and improve ROI.
- Staying up-to-date with industry trends and best practices to continuously improve our digital marketing efforts.
Requirements for this role include:
- Minimum 5 years of experience in a similar position, preferably in a digital agency or global/international company in Pharma or Medtech.
- Hold a master's degree in interactive digital marketing/communication/media or a related field.
- Fluent English is a must.
- Strong analytical and project management skills, with experience in data management and reporting software/platforms.
- Knowledge of website and marketing analytics tools, ad serving/management tools, and marketing research and statistical analysis.
We offer a dynamic and challenging work environment that fosters growth and development. If you are passionate about digital solutions and have the skills and experience required for this role, please submit your application.
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