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Digital Marketing Strategist

1 tydzień temu

Warszawa, Mazovia, Polska Ingersoll Rand Pełny etat

Requisition ID 13206 - Posted for a Digital Marketing Strategist.

About Ingersoll Rand

We are passionate about inspiring progress around the world. Our people and our family of brands work together to increase industrial productivity and efficiency.

This position will report directly to the Demand Generation Director for Life Science Technologies while working closely with all the different regions, commercial, and operational teams to drive effective demand generation campaigns.

  • The ideal candidate will have experience and knowledge of B2B marketing in the Pharmaceuticals, or Medical Devices industry and will assist in driving lead generation for the Life Science brands as well as providing support for global marketing initiatives.

Responsibilities include SEO, website content, and enhancement support of a Life Science brand, including:

  • Completing website technical audits and providing content creation strategies to help improve organic performance.
  • Defining critical keywords for each brand and optimizing all product website pages accordingly.
  • Tracking, reporting, and analyzing website analytics initiatives and campaigns.
Necessary Skills and Qualifications

To be successful in this role, you must possess:

  • 4+ years' experience in digital marketing - preferably in a medical devices, lab, pharmaceuticals and/or life science in a B2B environment.
  • Bachelor's degree in marketing, business, or a related field with experience in web or digital marketing or related web development.
  • Experience with SEO and multi-channel content creation.
Benefits

At Ingersoll Rand, we offer a competitive base salary, yearly performance-based bonus, stock options, private medical care, cafeteria/holiday subsidy, hybrid work model, stable working environment, opportunities for professional growth and development, and a collaborative, multicultural work environment.