Digital Media Specialist

3 tygodni temu

Warszawa, Mazovia, Polska Procter & Gamble Pełny etat

About the Role

We are looking for a highly skilled Digital Media Specialist to join our team at Procter & Gamble. As a key member of our Media Team in Poland, you will be responsible for handling all main biddable media campaigns for Social, Video, YouTube Display, and eCommerce activities. Your primary goal will be to ensure end-to-end campaign management, from platform set-up to KPI tracking, including optimization.

Key Responsibilities

  • Lead digital media execution across various programmatic and social advertising platforms.
  • Analyze large data sets across multiple platforms to deliver actionable insights to media partners and business managers.
  • Ensure quality in Digital campaigns' executions (brand awareness and performance), lead end to end process & achieve briefed objectives.
  • Analyze, track, and optimize campaigns on an ongoing basis. Measure the campaigns' performance. Proactively make strategic recommendations to meet campaign goals and improve performance.
  • Bring innovative ideas about campaign's strategies and staying ahead of the competition by analyzing, keeping pace, and regularly detailing digital industry trends.
  • Constantly look for efficiencies and ensure harmonies between digital vehicles.
  • Work together with multifunctional team of Marketing Technologists, Digital Strategist, Planning Managers, and marketing teams.

Requirements

  • Have experience with digital campaigns' set up, optimization & reporting, in any of the following Meta, TikTok, YouTube, Google Search, Programmatic Display (DV360/TradeDesk/AdForm).
  • Have Knowledge of software, equipment, and tools such as: Microsoft Office Package, Digital Platforms such as DSPs and DMPs management, digital media planning platforms management (such as Google Ads, Meta Business Manager or TikTok Ads), serving and tracking technologies (such as Flash Talking or Moat) and market digital platforms (such as GfK).
  • Have previous experience working with Consumer-Packaged Goods' companies (not a must).
  • Know how to analyze data, identify data-driven insights, and translate them into actionable recommendations.
  • Are accountable, independent, organized, curious, dedicated, analytical.
  • Can communicate fluently in English. German skills are a plus.
  • Possess minimum BA degree.
  • Experience with Adserving & Audit Tools' management (Flash talking, MOAT, Nielsen DAR) will be an asset.

About Us

At Procter & Gamble, we are committed to empowering our employees to reach new heights in their careers. We offer a comprehensive Total Rewards package that supports your wellbeing in four key areas: Financial, Mental, Physical, and Work-Life wellbeing. With our commitment to diversity and inclusion, we strive to create a workplace where every voice is heard and valued. We believe in recognizing and celebrating success and offer opportunities for growth and development in a dynamic and collaborative work environment.

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