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Brand Development Specialist

1 tydzień temu

Warszawa, Mazovia, Polska BYD Europe Pełny etat

About BYD Europe

BYD Europe is a leading provider of innovative mobility solutions. Our company is committed to providing high-quality products and exceptional customer service.

The Role

We are seeking a highly skilled and motivated individual to join our team as a Marketing Manager. As a key member of our marketing department, you will be responsible for developing and executing regional marketing strategies and annual plans for the DENZA brand.

Main Responsibilities

  1. Marketing Strategy and Planning: Develop and execute regional marketing strategies and annual plans for the DENZA brand, aligning with business objectives and Global Marketing Strategic Guidelines.
  2. Brand Promotion and Awareness: Collaborate with the European PR and Event team to enhance brand awareness and influence through National Events, advertising, and digital campaigns.
  3. Public Relations: Maintain good relations with press, media, agencies, and social influencers in collaboration with the PR Manager to ensure visibility and reputation of the brand and product stories.
  4. Dealer Marketing Management: Supervise Dealer Marketing Plans and executions, providing dealers with marketing support and guidance.
  5. Market Research and Analysis: Conduct in-depth market research on the region and monitor competitor activities to inform the marketing plan process.
  6. Budget Management: Take responsibility for steering the marketing budget, ensuring the rational use of marketing funds and optimizing ROI.
  7. Brand Ambassador: Act as the brand ambassador of the region within the industry and key media.
  8. Localization and Compliance Management: Ensure dealer websites, signage, and any marketing materials are localized, up to date, and compliant with BYD CI policy.