Marketing Optimization Expert

4 dni temu


Kraków, Lesser Poland PepsiCo Pełny etat
A&M Spend Optimization Strategy

This role is responsible for leading A&M spend process mapping, developing proposals for right-sizing, optimization, allocation, and efficiency improvements across PepsiCo's Top 13 markets. The Marketing Optimization Expert will apply creative problem-solving skills to identify key marketing and business recommendations related to A&M Size, Allocation, Efficiency, and Effectiveness.

The key responsibilities of this role include:
  • Leading A&M spend process mapping and proposal development.
  • Applying creative problem-solving skills to identify key marketing and business recommendations.
  • Communicating insights to stakeholders and supporting the development of internal capability-building efforts in A&M process mapping.

Furthermore, this role will collaborate with the A&M Senior Analysts to develop and validate the BU A&M spend cube from raw data.



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