Marketing Analytics Lead
2 tygodni temu
Job Summary
We are seeking an experienced Senior Marketing Intelligence Manager to lead our marketing intelligence and digital marketing efforts. The successful candidate will have 5+ years of experience in digital marketing and/or data management, preferably in the film/entertainment industry.
Key Responsibilities
- Develop deep knowledge of the local market, monitor competitor activities, and collect, manage, and analyze marketing data from various sources.
- Use insights to inform decisions on film distribution, marketing strategies, and revenue generation.
- Provide analytical support for local and international film promotional campaigns across the entire film lifecycle.
- Oversee effective execution of digital marketing campaigns with the digital marketing team, agencies, etc.
- Manage the marketing intelligence and digital team that provides services for all local and international titles.
Requirements
- 5+ years of experience in digital marketing and/or data management, preferably in the film/entertainment industry.
- At least 1 year in relevant lead positions.
- In-depth marketing experience and a passion for digital marketing/performance and technologies.
- Expertise in marketing analytics, performance tracking, reporting tools, and how analytics-sourced insights can be turned into action.
- Ability to present analysis and visualizations in clear ways to communicate complex messages.
- Performance and purpose-driven mindset; problem-solving skills, self-organized, and proactive.
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