Marketing Analytics Lead

2 tygodni temu


Warszawa, Mazovia, Polska Studiocanal Pełny etat

Job Summary

We are seeking an experienced Senior Marketing Intelligence Manager to lead our marketing intelligence and digital marketing efforts. The successful candidate will have 5+ years of experience in digital marketing and/or data management, preferably in the film/entertainment industry.

Key Responsibilities

  • Develop deep knowledge of the local market, monitor competitor activities, and collect, manage, and analyze marketing data from various sources.
  • Use insights to inform decisions on film distribution, marketing strategies, and revenue generation.
  • Provide analytical support for local and international film promotional campaigns across the entire film lifecycle.
  • Oversee effective execution of digital marketing campaigns with the digital marketing team, agencies, etc.
  • Manage the marketing intelligence and digital team that provides services for all local and international titles.

Requirements

  • 5+ years of experience in digital marketing and/or data management, preferably in the film/entertainment industry.
  • At least 1 year in relevant lead positions.
  • In-depth marketing experience and a passion for digital marketing/performance and technologies.
  • Expertise in marketing analytics, performance tracking, reporting tools, and how analytics-sourced insights can be turned into action.
  • Ability to present analysis and visualizations in clear ways to communicate complex messages.
  • Performance and purpose-driven mindset; problem-solving skills, self-organized, and proactive.


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