Digital Advertising Strategist

6 godzin temu

Warszawa, Mazovia, Polska Adlook Pełny etat

Company Overview

Adlook is a rapidly growing global company that merges the art of advertising with the science of technology. Founded in 2022, we cater to leading brands and advertising agencies, providing customized and outcome-based advertising solutions.

About the Role

We are seeking a highly skilled Digital Advertising Strategist to join our team. As a Technical Account Manager, you will be responsible for investigating and resolving campaign performance issues, monitoring campaign pacing and delivery, and collaborating with clients to ensure seamless tracking code integration.

Key Responsibilities

  • Investigate and resolve campaign performance issues, including discrepancies, frequency analyses, publisher and host performance, tag drop-offs, and more.
  • Monitor campaign pacing and delivery to achieve client objectives and budget targets.
  • Collaborate with clients to ensure seamless tracking code integration and provide troubleshooting support when needed.
  • Act as a technical liaison for client-facing teams.

Requirements

  • Bachelor's degree or equivalent experience, with a minimum of 2 years in Programmatic or Campaign Management roles in digital advertising.
  • Strong technical aptitude, with the ability to master DSPs and drive client performance improvements.
  • Proficiency in The Trade Desk, Google DV360, Xandr, Amazon DSP, or other DSPs.
  • Solid understanding of the programmatic landscape, including DSPs, DMPs, RTB, tagging, and bidding.
  • Experience in data onboarding and optimizing campaign performance using various data sources.
  • Strong data interpretation skills using Microsoft Excel, Google Sheets, or other data analysis tools.
  • Natural aptitude for learning new products and understanding feature functionality.
  • Excellent verbal and written communication skills, with experience collaborating across diverse teams and stakeholders.

Benefits

  • Possibility to collaborate with prestigious tier-one agencies and brands, leveraging your expertise to drive innovative advertising strategies.
  • Rapidly growing global company with opportunities for professional growth and development.
  • Hybrid work model where we meet at the office once or twice a week.
  • Collaborative environment with passionate professionals who love technology and advertising solutions.

Compensation

The estimated salary for this position is $85,000 - $110,000 per year, depending on experience and qualifications.

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