App Store Optimization Specialist

2 tygodni temu

Warszawa, Mazovia, Polska capital Pełny etat
App Store Optimization Specialist

At our company, we're on a mission to revolutionize the digital landscape. As an App Store Optimization Specialist, you'll play a crucial role in enhancing our app's visibility and performance in Google Play. Your expertise will be instrumental in driving organic growth, improving conversion rates, and staying ahead of the competition.

Responsibilities:
  • Develop and execute strategies for App Store Optimization (Google Play) to improve app visibility and drive organic growth
  • Enhance synergy between Google Play optimization and Google Ads by coordinating strategies to maximize app visibility, downloads, and increase conversions
  • Conduct keyword research, competitor analysis, and performance tracking for Google Play
  • Optimize app metadata, including titles, descriptions, screenshots, and keywords, to maximize search rankings and conversions
  • Monitor and analyze app performance metrics, user feedback, and market trends to identify opportunities for optimization
  • Collaborate with the design team to create compelling app store assets, including icons, screenshots, and videos
  • Work closely with the development and product teams to ensure app updates and features align with optimization strategies
  • Provide regular reports on app performance, Google Play efforts, and to stakeholders
  • Stay updated with the latest industry trends, best practices, and algorithm changes for both App Store and Google Play Store

Requirements:
  • Proven experience as an ASO Specialist or similar role
  • Experience in Marketing, Statistics, Data Science, Engineering, Computer Science, or a related field
  • Strong understanding of app store algorithms, optimization techniques, and industry best practices
  • Excellent communication skills with the ability to present complex data insights in a clear and actionable manner
  • Ability to work collaboratively in a fast-paced environment
  • Highly organized with strong attention to detail

What You Get:
  • A dynamic and rapidly expanding company that values and rewards talent, initiative, and creativity
  • A brilliant team to work alongside
  • A comprehensive benefits package, including annual bonus, family medical insurance, pension fund, and more
  • A generous annual leave policy and hybrid working model
  • The opportunity to propel your career to new heights

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