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Digital Data Expert

1 tydzień temu


Gdańsk, Pomerania, Polska Lyreco Pełny etat

Ecommerce data analysts play a vital role in enhancing tracking implementation by working closely with Product Owners and eCommerce Developers. This position requires supporting GA end users and utilizing Google Tag Manager to meet the business needs of various stakeholders. Key responsibilities include designing measurement plans, implementing events using GTM, documenting them, and troubleshooting technical issues in the setup.

Other important tasks involve managing GTM & GA accounts, providing ad-hoc support for projects and initiatives where problem-solving and analytical skills are required, building and executing an A/B testing process, developing knowledge on the latest trends, and training others on web data and reports. Additionally, this role involves following data governance standards and complying with IT quality policies.

The ideal candidate will have a strong understanding of Google Analytics (including GA4) & Google Tag Manager, as well as excellent problem-solving and analytical skills. Experience with Excel, SQL, and data visualization tools such as PowerBI is also essential. Knowledge of BigQuery and tools like Hotjar or Clarity can be beneficial. The ability to communicate complex ideas effectively and work collaboratively as part of a team is crucial for success in this role.