Marketing Strategies Coordinator
3 tygodni temu
Job Summary
Marriott International is seeking a talented Marketing Specialist to support the Director of Marketing in driving various marketing activities and activations for rooms and food and beverage for a leading hotel in Warsaw.
The successful applicant will assist in the development and execution of strategic marketing plans and supporting social media calendars across all platforms creating synergies with the hotel website, digital marketing plans, and promotions.
Key Responsibilities
- Analyze the hotels' competitive strengths/USPs, develop hotel positioning, and communicate core consumer messaging that clearly differentiates the hotel from its competitors.
- Direct and support needs of the market and property to ensure maximization of all channels in collaboration with the Digital Field Marketing team.
- Develop a content-led marketing plan and integrate across key channels to communicate hotel positioning and brand passions to target audience.
- Develop a Social Media strategy that has brand and hotel positioning, content marketing, and optimized budget as a key priority.
- Drive cross-selling marketing initiatives in collaboration with external Food and Beverage operator and partner.
- Drive brand activation and ensure the brand experience comes alive through the hotel's messaging and guest experience.
- Develop and deliver tactical marketing campaigns across all segments and in line with business needs.
- Manage marketing budget and deliver targeted activations with identifiable tracking and ROI mechanics implemented and always reported.
- Pro-actively identify and manage relevant marketing partners to raise hotel awareness, drive demand, deepen loyalty, and enrich brand experience.
- Pro-actively seek opportunities to represent the hotel in coordination with the hotel management team in community and industry organizations and events.
Requirements
- BA graduate with strong preference for degree specialized in marketing.
- Any experience in the tourism or hotel industry is a strong advantage but not required.
- Excellent command of the English and Polish languages - both written & spoken.
- Strong project management skills with the ability to connect with many different stakeholders both internally and externally.
- A natural and proven ability with social media, especially Facebook and Instagram.
- Superior analytical skills required as well as knowledge of Excel, PowerPoint, and Word.
Personal Qualities
- Energy, enthusiasm, and a "can-do" attitude – essential.
- Bright spark with initiative.
- Hard working, determined, and tenacious.
- Results driven.
- Highly practical with plenty of common sense.
- People person and team player.
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