Lifecycle Marketing Strategist
4 dni temu
At FREENOW, we're empowering smarter mobility decisions to help people move freely and cities thrive. Our mission is to create a seamless customer experience through innovative marketing strategies.
About the Role:We're seeking an experienced Lifecycle Marketing Strategist to join our marketing team as the Head of Customer Journey Optimization. This key role will be responsible for defining and executing a long-term lifecycle strategy that fuels growth across our ride-hailing services.
- Develop and execute a comprehensive lifecycle strategy across our 9-country portfolio, ensuring every initiative aligns with our long-term growth objectives.
- Lead, inspire, and mentor a team of senior CRM and technical specialists, fostering a collaborative environment that brings strategic plans to life.
- Partner closely with senior leads in marketing, operations, and product to design and implement efficient lifecycle automations that drive business performance.
- Create and manage quarterly roadmaps focused on high-impact, revenue-generating lifecycle initiatives. Monitor campaign performance to ensure engagement, deliverability, and strategic alignment, and adjust tactics as needed.
- Utilize robust analytics to conduct experiments, interpret performance metrics, and provide clear, actionable insights to internal stakeholders on lifecycle communications.
- Ensure transparency and understanding of lifecycle performance, offering regular updates and strategic recommendations to senior leadership.
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