Lifecycle Marketing Strategist

4 dni temu


Warszawa, Mazovia, Polska Tbwa ChiatDay Inc Pełny etat

At FREENOW, we're empowering smarter mobility decisions to help people move freely and cities thrive. Our mission is to create a seamless customer experience through innovative marketing strategies.

About the Role:

We're seeking an experienced Lifecycle Marketing Strategist to join our marketing team as the Head of Customer Journey Optimization. This key role will be responsible for defining and executing a long-term lifecycle strategy that fuels growth across our ride-hailing services.

  • Develop and execute a comprehensive lifecycle strategy across our 9-country portfolio, ensuring every initiative aligns with our long-term growth objectives.
  • Lead, inspire, and mentor a team of senior CRM and technical specialists, fostering a collaborative environment that brings strategic plans to life.
  • Partner closely with senior leads in marketing, operations, and product to design and implement efficient lifecycle automations that drive business performance.
Responsibilities:
  • Create and manage quarterly roadmaps focused on high-impact, revenue-generating lifecycle initiatives. Monitor campaign performance to ensure engagement, deliverability, and strategic alignment, and adjust tactics as needed.
  • Utilize robust analytics to conduct experiments, interpret performance metrics, and provide clear, actionable insights to internal stakeholders on lifecycle communications.
  • Ensure transparency and understanding of lifecycle performance, offering regular updates and strategic recommendations to senior leadership.


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