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2 tygodni temu
e-Commerce Specialist Role Overview
This role is focused on driving e-commerce growth within assigned regions. Key responsibilities include:
- Gathering and analyzing business needs of the organization and market: Developing and implementing a digitalization plan for specific areas within the organization.
- Ongoing collaboration with the global e-commerce team: Executing the global strategy for the online channel at the country level.
- Support in communication with key clients: Defining and fulfilling data and content needs, creating and executing online marketing plans, overseeing the functionality of sales support tools, and conducting analytics.
- Cooperation with the product management department to analyze and define the product portfolio for assigned e-commerce platforms.
- Developing a marketing strategy and promotional tool architecture for the e-commerce channel: Co-creating digital campaigns that generate demand for ABB products in the online channel.
- Analyzing reports and available data: Presenting insights for the evaluation and optimization of activities.
- Sharing best practices and key learnings across the organization while increasing awareness of general e-commerce and digital marketing competencies.
- Implementing best practices in change management to ensure a smooth transition to key performance indicators (KPIs) and shifting from a manual to an automated/technology-driven approach.
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