Market Analyst and Copywriter

24 godzin temu

Kraków, Lesser Poland Eli Z Group Pełny etat
Market Analyst and Copywriter Role

We are seeking a talented professional to fill a dual-role position that combines market analysis and copywriting skills. This role will focus on analyzing market trends and consumer behavior while crafting compelling copy that drives engagement and conversions.

Key Responsibilities
  • Market Analysis: Collect and analyze data on consumer preferences, product performance, and market trends to identify opportunities for enhancing product descriptions and marketing messages.
  • Insight Reporting: Analyze reports that highlight key insights related to product performance to inform and refine copywriting strategies.
  • Product Trend Identification: Review reports that monitor industry trends and competitor product offerings to incorporate relevant information into messaging strategies that resonate with target audiences.
  • Cross-Functional Collaboration: Work closely with product development and marketing teams to ensure that copy aligns with product features and benefits, enhancing overall marketing initiatives.
  • A/B Testing for Copy: Design and evaluate A/B tests specifically for product-related copy, assessing the effectiveness of different messaging and descriptions to optimize conversion rates.
Requirements
  • Education: Bachelor's degree in Marketing, Business, Communications, or a related field, or completion of relevant courses in these areas.
  • Experience: Experience in market analysis and copywriting, preferably in an e-commerce environment.
  • Analytical Skills: Strong proficiency in data analysis tools (e.g., Google Analytics, Excel) and the ability to translate complex data into actionable insights.
  • Writing Skills: Excellent written and verbal communication skills, with a portfolio showcasing previous copywriting work.
  • Technical Skills: Familiarity with SEO principles and experience with digital marketing tools.
  • Team Player: Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

Eli Z Group is a dynamic e-commerce company founded in 2016. We own several stores and our mission is to sell niche products around the world with innovative e-commerce strategies. As a remote team of 40+ people from 20+ countries, we value collaboration and shared passion. If you're a talented professional looking for a challenging role, we encourage you to apply.

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