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Mobile Application Insights Specialist

1 tydzień temu

Kraków, Lesser Poland Capgemini Pełny etat

Capgemini is committed to unleashing human energy through technology for an inclusive and sustainable future. Our purpose guides us every day as we partner with companies to transform and manage their businesses. As a leading global consulting and technology services company, we strive to create a workplace where everyone can succeed and feel valued.

About This Role

The Mobile Application Insights Specialist will be responsible for owning data tagging across digital platforms and managing corporate business relationships. This role will support the strategic goals of product and analytics teams by implementing analytics based on business requirements and guiding tasks through implementation, QA, and reporting.

  • Main Responsibilities:
  • Develop and manage dashboards and analytics on Adobe Analytics, supporting measurement strategies for all digital touchpoints by documenting solution design reference material.
  • Develop and execute tagging schemas, including tracking pixels and specifications for new sites and features, maintain and audit existing deployments, and craft remediation plans to ensure accurate data capture.
  • Analyze and capture business and technical requirements, KPIs, and drivers for Analytics and Launch deployment needs.

What We Offer:

  • Opportunities for personal and professional development, including over 70 training tracks with certification opportunities.
  • A platform with free access to Pluralsight, TED Talks, Coursera materials, and trainings.
  • Free access to Udemy Business accounts with the ability to use them during and outside working hours.