DTC Retail Activation Specialist

6 dni temu


Warszawa, Mazovia, Polska adidas Pełny etat
DTC Retail Activation Specialist Job Description:

The DTC Retail Activation Specialist will play a critical role in driving consumer engagement and loyalty through the development and execution of premium store activations. The ideal candidate will possess a deep understanding of the retail environment and be able to leverage local opportunities to drive traffic and raise awareness of the Brand Center. Key responsibilities include leading a team, managing agency relationships, and executing store activations that align with our overall marketing calendar.


Key Responsibilities:
  • Develop and execute premium store activations that maximize brand impact and profitability.
  • Leverage local opportunities to drive traffic and raise awareness of the Brand Center.
  • Manage agency relationships to ensure excellent campaign execution.
  • Ensure process speed and efficiency in budget management, communication flow, reporting, and execution plans.

Requirements:
  • University degree in Marketing or equivalent professional experience.
  • 4+ years retail or marketing/agency experience, with minimum 2 years retail and event marketing experience essential.
  • Experience in leading a team and managing agency relationships.
  • Strong business acumen and in-depth knowledge of Retail KPIs.


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