Retail Activation Manager
5 dni temu
The adidas Brand Center Retail Activation Manager is responsible for developing and executing premium activations for the Brand Center Warsaw in alignment with the overall Retail marketing calendar. This position will be responsible for developing ongoing activations, events, and in-store experiences that will connect and engage with our consumers.
Key Responsibilities:- Landing the brand with consistency, clarity, and impact through flawlessly executed consumer-relevant campaigns, promotions, and in-store communication.
- Executing with excellence the Cluster DTC activation plan with focus on quality, efficiency, consistency across all consumer touch points and across all subunits of the Cluster.
- Driving a new partnership model to add physical or digital experiences within the store around campaign launches to give added value, excitement, and sharable moments to consumers.
- Leading agency management with briefings for excellent campaign and activation execution.
- Ensuring process speed and efficiency (budget management, communication flow, reporting, execution plan, alignments with Marketing and Sales parties).
- Providing performance tracking and managing efficiency in ROI.
- University degree in Marketing, Sales, or equivalent professional experience.
- 4+ years retail or marketing/agency experience (minimum 2 years retail and event marketing experience essential).
- Experience in leading a team.
- Proficient in MS Office applications (Outlook, Excel, PowerPoint, Word); strong PowerPoint skills preferred.
- Previous Brand, Cultural, or Sport related experience preferred, especially related to driving consumer events and engagement.
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DTC Retail Activation Specialist
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