Marketing and Communications Specialist Poland

2 tygodni temu


Warszawa, Mazovia, Polska Goodyear Pełny etat
Main Responsibilities:

As a Marketing Specialist in Poland, you will be responsible for managing and controlling marketing budget and activities for the region.


Develop and execute local marketing strategies, including various campaigns (Sell in, Sell out, Digital, B2B programs) to meet business goals.


Establish and maintain a strong digital presence, overseeing SEO strategy, email campaigns, social media, and SEA campaigns.


Plan and organize events, such as annual dealer conferences, customer events, and media events.


Maintain strong relationships with key media and support the development of press releases for significant organizational announcements, brand messaging across various communication channels.


Facilitate cross-regional collaboration within the cluster team for marketing activities and events.


Maintain ongoing cross-functional collaboration with sales, pricing, legal, and finance departments.


Requirements:


  • University degree in Marketing or a related field.
  • Professional experience in Marketing, ideally with Digital Marketing experience.
  • Excellent Polish and English language skills, both written and spoken.
  • Efficient communication, structured, creative, and dynamic personality.
  • Project management skills.
  • Ability to understand customers and internal teams' needs.
  • B2B marketing practice and tools knowledge, including digital.
  • Knowledge of products and industries (automotive, transportation, logistics, leasing) is a plus.

What We Offer:


  • An open and supportive work environment.
  • Flexible hybrid working model.
  • Annual bonus.
  • Free private medical services and discounted prices for family members.
  • Discounted prices for purchasing Goodyear tires.
  • Referral bonuses for new hires recommended by you.
  • Recognition awards.
  • Employee Assistance Program.
  • A comprehensive onboarding program.
  • Opportunities for development and career growth.

Goodyear is a leading global tire company with a strong presence in the market. As a Marketing Specialist in Poland, you will be part of a dynamic team that drives business growth and success.



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