Marketing and Communications Specialist

4 tygodni temu

Warszawa, Mazovia, Polska Marriott International Pełny etat

Job Summary

Marriott International is seeking a highly skilled Marketing and Communications Specialist to support the Director of Marketing in driving various marketing activities and activations for rooms and food and beverage.

The successful applicant will assist in the development and execution of strategic marketing plans and supporting social media calendars across all platforms, creating synergies with the hotel website, digital marketing plans, and promotions.

Key Responsibilities:

  • Develop and activate innovative marketing and communications initiatives to improve key financial and customer metrics for the hotels and their venues.
  • Analyze the hotels' competitive strengths/USPs, develop hotel positioning, and communicate core consumer messaging that clearly differentiates the hotel from its competitors.
  • Direct and support the needs of the market and property to ensure maximization of all channels in collaboration with the Digital Field Marketing team.
  • Develop a content-led marketing plan and integrate across key channels to communicate hotel positioning and brand passions to the target audience.
  • Develop a Social Media strategy that has brand and hotel positioning, content marketing, and optimized budget as a key priority.
  • Drive cross-selling marketing initiatives in collaboration with external Food and Beverage operators and partners.
  • Drive brand activation and ensure the brand experience comes alive through the hotel's messaging and guest experience.
  • Manage marketing budget and deliver targeted activations with identifiable tracking and ROI mechanics implemented and always reported.
  • Pro-actively identify and manage relevant marketing partners to raise hotel awareness, drive demand, deepen loyalty, and enrich brand experience.
  • Pro-actively seek opportunities to represent the hotel in coordination with the hotel management team in community and industry organizations and events.

Professional Attributes, Skills & Experiences

  • BA graduate with a strong preference for a degree specialized in marketing.
  • Excellent command of the English and Polish languages - both written & spoken.
  • Strong project management skills with the ability to connect with many different stakeholders both internally and externally.
  • Natural and proven ability with social media, especially Facebook and Instagram.
  • Superior analytical skills required as well as knowledge of Excel, PowerPoint, and Word.
  • Strong communication and presentational skills.

Personal Qualities & Attributes

  • Energy, enthusiasm, and a 'can-do' attitude - essential.
  • Bright spark with initiative.
  • Hard working, determined, and tenacious.
  • Strong project management skills.
  • Results driven.
  • Highly practical with plenty of common sense.
  • People person and team player.
  • High degree of personal loyalty & integrity.

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