Global Media Lead

4 dni temu


Warszawa, Mazovia, Polska Perrigouk Pełny etat

Perrigo, a leader in the self-care market, seeks a Global Media Lead to oversee the development and execution of our media strategy across different markets and channels.

Description Overview

This role involves collaborating with cross-functional teams to deploy a comprehensive media strategy (high focus on digital) with the agency, supporting brand teams on engaging content for media activities, and ensuring alignment with brand objectives and messaging.

Responsibilities
  • Media Strategy Development:
  • Develop and implement a best-in-class media strategy across different markets with various media landscapes to drive ROI behind media invests and continuously optimized results.
  • Lead the responsible media agency to develop innovative and effective media plans that meet business objectives.
  • Collaborate with brand teams to ensure alignment with brand objectives and messaging.

Campaign Execution:

  • Execute based on the central master assets digital content for advertising campaigns ensuring alignment with the brand objectives and target audience.
  • Ensure activation of the content as in the media guidelines in collaboration with the media agency and monitor impact of the campaign and optimize content and messaging based on real-time insights.

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