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Digital Performance Expert

1 tydzień temu

Warszawa, Mazovia, Polska AirHelp Pełny etat

About Our Ideal Candidate:

We are looking for a highly skilled Digital Performance Expert to join our team and drive growth through innovative digital marketing strategies.

This mid-level role requires hands-on experience managing paid social campaigns across multiple platforms, including Facebook, Instagram, LinkedIn, TikTok, Twitter, and more.

You will be responsible for executing and optimizing campaigns to drive growth, working collaboratively across teams to align efforts, and using data to make informed decisions.

  • Plan, execute, and manage paid social campaigns across platforms, ensuring they align with AirHelp's marketing objectives.
  • Own campaign performance by continuously tracking key metrics such as ROAS, CPA, conversion rates, and cost-per-click (CPC) to maximize efficiency.
  • Optimize budgets and bids dynamically to improve return on investment and reduce unnecessary spend.
  • A/B test creatives, audiences, placements, and messaging to drive performance improvements and uncover insights.
  • Use data analytics tools (e.g., Google Analytics, platform dashboards) to interpret performance trends and make real-time adjustments.
  • Work closely with cross-functional teams—including the Organic Social Media Team, Content, Creative, and Analytics—to align paid strategies with broader marketing initiatives.
  • Stay ahead of platform updates and industry trends, leveraging new ad formats, algorithm changes, and emerging opportunities.
  • Develop reports and insights to share with internal stakeholders, translating complex data into actionable recommendations.
  • Proactively troubleshoot underperforming campaigns, proposing and implementing solutions without needing senior-level direction.
  • Manage multiple campaigns and projects simultaneously, ensuring timelines, budgets, and performance targets are met.