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2 dni temu
We are seeking a Strategic Brand Manager to join our team at 3900 Bacardi-Martini Polska Sp. z.o.o.
About the RoleThe successful candidate will be responsible for delivering brand performance targets in assigned markets, driving value creation for the company and establishing a healthy business by expanding the portfolio from being dependent on core products to a broader premiumized range.
Main Responsibilities- Develop deep understanding of target consumer and shopper groups to inform strategic planning and optimize brand asset deployment.
- Lead situation assessments for the brand in assigned markets, providing insights for annual integrated activity planning.
- Built strong data-driven relationships through audience precision targeting, personalized content, and experiences to address consumer needs effectively.
- Define brand jobs to be done for Bacardi and participate in prioritizing overall European jobs to be done at the start of the annual IAP process.
- Curious, creative, passionate, driven, and collaborative team player with ability to integrate quickly and easily into a team.
- A compelling storyteller with strong public presence and interpersonal skills promoting positive relationships with agencies, customers, and internal stakeholders.
- A go-getter with hands-on mentality, addicted to winning, resilient, credible but calm under pressure.
- Enjoy life along the way, love for drinks, hospitality, and entertainment, highly rate sustainable business initiatives.
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