Strategic Brand Manager

3 dni temu


Warszawa, Mazovia, Polska 3900 Bacardi-Martini Polska Sp. z.o.o. Pełny etat
Job Overview

We are seeking a Strategic Brand Manager to join our team at 3900 Bacardi-Martini Polska Sp. z.o.o.

About the Role

The successful candidate will be responsible for delivering brand performance targets in assigned markets, driving value creation for the company and establishing a healthy business by expanding the portfolio from being dependent on core products to a broader premiumized range.

Main Responsibilities
  • Develop deep understanding of target consumer and shopper groups to inform strategic planning and optimize brand asset deployment.
  • Lead situation assessments for the brand in assigned markets, providing insights for annual integrated activity planning.
  • Built strong data-driven relationships through audience precision targeting, personalized content, and experiences to address consumer needs effectively.
  • Define brand jobs to be done for Bacardi and participate in prioritizing overall European jobs to be done at the start of the annual IAP process.
Key Requirements
  • Curious, creative, passionate, driven, and collaborative team player with ability to integrate quickly and easily into a team.
  • A compelling storyteller with strong public presence and interpersonal skills promoting positive relationships with agencies, customers, and internal stakeholders.
  • A go-getter with hands-on mentality, addicted to winning, resilient, credible but calm under pressure.
  • Enjoy life along the way, love for drinks, hospitality, and entertainment, highly rate sustainable business initiatives.


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