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Data-Driven Marketing Expert

2 tygodni temu

Warszawa, Mazovia, Polska Capgemini Pełny etat
About the Role

We are looking for a Data-Driven Marketing Expert to join our team at Capgemini. In this role, you will be responsible for developing and maintaining social media analytics dashboards, analyzing large datasets to identify trends and patterns, and communicating complex data insights to non-technical stakeholders.

Key Responsibilities
  • Develop and maintain social media analytics dashboards
  • Analyze large datasets to identify trends and patterns
  • Work with cross-functional teams to integrate insights into marketing campaigns
  • Communicate complex data insights to non-technical stakeholders
  • Stay up-to-date with industry trends and best practices in social media analytics
Requirements

To be successful in this role, you will need:

  • Advanced Excel skills
  • Knowledge of Google Analytics and/or Brand24
  • Excellent English language skills (B2-C1 levels)
  • Good knowledge of German (B1-B2 levels) for working with data in these languages
  • Experience in search and data analysis (preferably structured and unstructured data)
  • Ability to construct both quantitative and qualitative analyses
  • Familiarity with social media and social listening
  • Orientation in project management practices
  • Excellent communication and interpersonal skills