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Director of Growth Initiatives

1 tydzień temu

Warszawa, Mazovia, Polska Tbwa ChiatDay Inc Pełny etat

Responsibilities

The Director of Growth Initiatives will be responsible for defining and executing a long-term lifecycle strategy that fuels growth across our ride-hailing services. This role requires a demonstrated experience in lifecycle marketing or CRM, ideally within app-based platforms or consumer-focused brands, with a solid track record of crafting and executing successful lifecycle strategies.

Key responsibilities include:

  • Developing and executing a comprehensive lifecycle strategy across our 9-country portfolio, ensuring every initiative aligns with our long-term growth objectives.
  • Partnering closely with senior leads in marketing, operations, and product to design and implement efficient lifecycle automations that drive business performance.
  • Utilizing robust analytics to conduct experiments, interpret performance metrics, and provide clear, actionable insights to internal stakeholders on lifecycle communications.