Digital Performance Analyst
4 tygodni temu
We are seeking a skilled Digital Performance Analyst to join our Data team at Profitroom. As a key member of our team, you will play a crucial role in optimizing our digital performance by managing analytics tools, tracking data, and providing actionable insights.
Key Responsibilities:
- Manage and optimize Google Analytics (GA4), Google Tag Manager (GTM), and other analytics tools to ensure accurate data collection and effective tracking solutions.
- Analyze digital data to identify trends, user behavior, and areas for improvement, delivering insightful reports and dashboards that inform business strategy and decision-making.
- Conduct A/B tests and other experiments to optimize website performance and user experience, using data-backed insights to recommend improvements for key metrics.
- Track and analyze the performance of digital marketing campaigns, focusing on KPIs like CTR, ROI, and conversion rates, and provide strategies to optimize campaign results.
- Leverage predictive analytics to forecast customer behavior and inform marketing strategies, conducting competitor benchmarking to identify market opportunities and performance gaps.
- Act as a go-to expert on Google Analytics and tracking, providing advanced troubleshooting and training to internal teams, while collaborating with SEO, Performance Marketing, and other stakeholders to ensure data consistency.
Requirements:
- Degree or relevant experience in Data Science, Marketing, Statistics, Business, or a related field.
- Experience in digital analytics, data analysis, or a similar role.
- Strong proficiency in web analytics platforms (Google Analytics).
- Experience with tag management systems (e.g., Google Tag Manager).
- Advanced skills in SQL, Python, and/or data visualization tools (e.g., Tableau, Power BI).
- Exceptional analytical and problem-solving skills with a strong attention to detail.
- Ability to work with large datasets and extract meaningful insights.
- Ability to translate data into actionable insights and business recommendations.
- Excellent verbal and written communication skills, both in English.
- Ability to present complex information in a clear and concise manner to stakeholders.
Benefits:
- Contract Enhancements: earn between 12,000 PLN to 18,000 PLN on a B2B contract or between 10,000 to 15,000 PLN gross on Contract of Employment.
- Enjoy Work-Life Balance: Embrace a fully remote and flexible work environment.
- Explore the World: Avail annual 'Work with Us, Travel with Us' vouchers.
- Grow Your Skills: Access foreign language classes (English, Spanish, German, and Polish) along with a dedicated team development fund.
- Stay Healthy: Benefit from co-financed life and medical insurance, access sports facilities and receive professional mental health support whenever needed.
- Get the local days off credit with a Contract of Employment or 24 days off with B2B contracts.
- Share hospitality: Take 2 extra days off (annually) for CSR activities.
- Join Celebrations: Participate in company retreats, events, and wedding & baby packs, benefit from our employee referral program.
- Transparent Culture: Experience a flat hierarchy and open communication channels for transparency.
Recruitment Process:
- Intro call with the Recruiter (up to 45 minutes).
- Home assignment.
- Role and Team fit interview with Hiring Manager and Senior Product Data Analyst (up to 60 minutes).
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