Product Marketing Strategist

2 tygodni temu


Kraków, Lesser Poland AVSystem Pełny etat
Product Marketing Manager Position
We are seeking an experienced Product Marketing Manager to join our team at AVSystem. In this role, you will be responsible for developing and executing B2B marketing strategies for our industry-leading IoT products, Anjay and Coiote.

You will bridge the gap between product innovation and market demand, ensuring that our solutions resonate with target audiences across defined segments. From developing go-to-market strategy to crafting compelling narratives that showcase our competitive advantages, you will help shape how our IoT offerings are perceived and adopted.

Responsibilities:
  • Develop and execute digital marketing plans to boost online visibility and lead generation for our IoT products (Anjay and Coiote).
  • Utilize SEO, Google Ads, LinkedIn Ads, and marketing automation tools (like HubSpot) to deliver measurable results.
  • Translate market insights into powerful messaging that resonates with our target audience.
  • Create engaging content (blog posts, whitepapers, case studies) to attract and nurture leads.
  • Partner with product and sales teams on new product introductions and refine marketing processes.
  • Track marketing performance, analyze data, and provide regular reports to drive continuous improvement and growth.


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