Visual Brand Strategist

2 dni temu

Kraków, Lesser Poland Reality Games Pełny etat

We are seeking an innovative Visual Brand Strategist to lead our brand partnerships and advertising content for Geolocation Monopoly World, a mobile game.

This role combines creative vision with strategic business acumen, crafting impactful brand integrations and ads that enhance player experience and contribute to the commercial success of the game.

Key Responsibilities:
  1. Creative Concept Development & Leadership
  • Collaborate with the CEO, Head of Product, and business development teams to create innovative in-game integrations and ad campaigns.
  • Develop engaging ad concepts that resonate with target audiences across platforms like Facebook, Instagram, Google Ads, TikTok, YouTube, and Snapchat.
  • Oversee co-branded in-game content, ensuring alignment with both Monopoly World and partner brands.
Visual Design & Execution
  • Direct high-quality ad asset production, including dynamic video ads with motion graphics.
  • Provide creative direction for in-game elements, ensuring visual consistency with the game's brand aesthetic and partner requirements.
  • Review and approve creative assets, maintaining high standards of quality and adherence to brand guidelines.
Strategic Collaboration & Business Representation
  • Represent Reality Games at global brand, gaming, and technology conferences, engaging in networking and presenting to potential partners.
  • Lead international meetings with brand stakeholders and agencies, negotiating terms and ensuring alignment on business objectives.
  • Work closely with external creative agencies and internal teams (marketing, user acquisition, analytics) to ensure cohesive and effective ad campaigns.
Data-Driven Performance Optimization
  • Lead A/B testing and performance analysis for ad creatives, using insights to refine and improve advertising strategies and brand integrations.
  • Manage budgets for brand partnerships and advertising, ensuring a balance between production quality and cost-efficiency.
Innovation & Trend Adaptation
  • Stay up-to-date on trends in mobile gaming, digital advertising, and brand partnerships, applying innovative ad formats (such as AR or interactive experiences) to push creative boundaries.
  • Continuously refresh and update ad creatives and brand partnership elements to keep them relevant and effective.
Brand Consistency & Quality Control
  • Ensure all brand partnership initiatives align with Monopoly World brand guidelines and partner brand standards.
  • Incorporate player feedback and market insights into ad campaigns and partnership integrations for continuous improvement.

**Requirements:**

  • Proven track record as an Art Director.
  • Experience with strategy games on mobile platforms is highly preferred.
  • Expertise in working with both in-house and outsourced art teams.
  • Strong leadership, communication, and collaboration skills.
  • Deep understanding of mobile gaming audiences and user preferences.

What We Offer:

  • A competitive salary: $100,000 + bonuses.
  • Flexible working hours.
  • Opportunity to contribute your ideas and shape the visual direction of a mobile game.
  • A supportive and value-driven team culture, with trust and respect at the core.

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