Digital Marketing Strategist

1 tydzień temu

Kraków, Lesser Poland Reality Games Pełny etat

Job Description


We are seeking a talented Marketing Coordinator to join our team in Reality Games. This role is ideal for someone who is passionate about creating and implementing effective marketing strategies.



About the Role

This position plays a key role in promoting our brand and driving sales growth through digital channels.



Key Responsibilities

  • Develop Marketing Strategies: Create comprehensive marketing plans to enhance brand visibility and market penetration, leveraging data analysis and market trends to inform decisions.
  • Content Creation and Management: Develop and manage engaging content for various platforms, including social media, websites, and email campaigns, ensuring consistency and brand alignment.
  • Market Research: Conduct thorough market analysis to identify trends, customer needs, and new opportunities, utilizing tools such as Google Analytics and social media metrics.
  • Campaign Management: Plan and execute marketing campaigns, analyzing their effectiveness to improve future strategies and optimize budget allocation.
  • Digital Marketing: Manage and optimize digital marketing efforts, including search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing.
  • Analytics and Reporting: Track and analyze marketing performance metrics to understand ROI and inform future strategies, providing regular reports to stakeholders.
  • Brand Management: Ensure brand consistency across all marketing channels, maintaining a strong brand voice and visual identity.
  • Event Planning: Coordinate and participate in promotional events, trade shows, and conferences, showcasing the company's products and services.
  • Budget Management: Manage the marketing budget effectively, allocating resources to maximize return on investment (ROI) and minimize costs.


Requirements

  • Proven experience in a marketing role with a focus on digital marketing.
  • Strong understanding of digital marketing strategies, including SEO, PPC, and email marketing.
  • Excellent communication and writing skills, with the ability to craft compelling content and messaging.
  • Proficiency in marketing software and tools, including Google Analytics and social media platforms.
  • Ability to analyze data and market trends, making informed decisions to drive business growth.
  • Creative thinker with strong problem-solving skills, able to develop innovative marketing solutions.
  • Team player with excellent organizational and project management abilities, working collaboratively with cross-functional teams.
  • Ability to work under pressure and meet tight deadlines, prioritizing tasks and managing multiple projects simultaneously.


What We Offer

  • An attractive salary of 35,000 - 50,000 PLN per month, depending on experience, plus bonuses.
  • A dynamic and supportive work environment, with opportunities for professional growth and development.
  • A flexible working schedule, with the option to work from home or in our office located in the vibrant city center of Kraków.
  • A constructive cooperation based on trust and respect for the employee, with opportunities for career advancement and skill-building.

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