Digital Marketing Strategist

2 tygodni temu

Kraków, Lesser Poland Antal Sp. z o.o. Pełny etat
Consumer Engagement Platform Expert

Fully remote

Responsibilities

This role is to develop, deploy, codify, scale, execute and Consumers Engagement strategies and campaigns, working closely with BU Marketing Teams, Media Agencies, Media Insights and Key Media Partners. The objective is to:

  • Enhance customer loyalty by developing and managing effective loyalty programs, cultivating stronger relationships with customers, leading to increased loyalty, repeat purchases, and higher customer lifetime value.
  • Improve customer retention by incentivizing customers to continue engaging with the brand, reducing churn rates and increasing retention rates, crucial for sustaining long-term business growth.
  • Boost customer engagement by providing opportunities to interact with customers on a regular basis, fostering deeper engagement and creating memorable experiences that enhance brand affinity and advocacy.
  • Gain data-driven insights through the implementation of loyalty programs, gathering valuable customer data and insights, including preferences, behavior patterns, and purchasing habits, informing future marketing strategies and product development initiatives.
  • Gain a competitive advantage by executing a well-designed loyalty program, attracting new customers and retaining existing ones by offering unique rewards, personalized experiences, and exclusive benefits.
  • Drive revenue growth by encouraging customers to spend more, purchase more frequently, and participate in upsell and cross-sell opportunities.
Qualifications

Key Skill/Experience Required:

  • A Digital and FMCG/Retail background with good knowledge of omni-channel marketing process & technology.
  • Product ownership experience with a proven track record of delivering successful products.
  • Experience and knowledge of B2C communication practices for FMCG/Retail.
  • Experience of leveraging analytics data and transactional data for digital marketing.
  • Excellent organizational, presentation and communication skills, managing and influencing internal and external stakeholders at all levels.
  • Adaptable - able to work with new business models and strategies within an environment that is ambitious and innovative.
  • Ability to understand customer data and user journeys.
  • Knowledge of different Marketing automation capabilities such as SalesForce Email Studio, Adobe Experience Platform, Cheetah Experiences, Google DV360, Monday.com, Bynder & Sprinklr would be a benefit.
  • Be able to liaise with technical and non-technical teams to manage and communicate.
  • Proactive in finding solutions and capability to think laterally and define solutions to complex and unusual problems.
  • Collaborative and straightforward.
  • Fluent English.
  • Flexible and responsive approach, prepared to discover new solutions to new challenges as they arise and remain tenacious in achieving the required result. Ready to react to last minute requests/ changes from stakeholders across the business.
  • Proactive attitude focuses on business objectives.
  • Highly effective communicator and operator across multiple markets.
  • Manages complex projects with a broad set of partners and stakeholders.
  • A positive attitude towards good change.

We offer:

  • Comprehensive training to ensure success in your role.
  • Technical or managerial career path (everyone can develop their leadership skills).
  • Be a part of a truly awesome team in a well-located office in Kraków.
  • Opportunity for professional development in an international environment and for increasing your abilities and skills in various areas.
  • Life insurance.
  • Private medical care.
  • Flexible working hours.
  • Great atmosphere and comfortable working conditions.
  • Stable job and cooperation with friendly and high-qualified team.
  • Soft skills development.
  • Remote model of work.
  • Integration events.
  • International team and non-corporate work environment.

Check out other interesting jobs on: https://en.antal.pl/candidates

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