Senior Marketing Manager Digital

4 dni temu


Warszawa, Mazovia, Polska Perrigouk Pełny etat

We are Perrigo, driven by our mission to make lives better through trusted health and wellness solutions, accessible to all. As a Senior Marketing Manager Digital, you will play a crucial role in championing our brand within the different categories.

Description Overview

In this role, you will be responsible for deploying a sufficient, overarching media strategy (high focus on digital) with the agency, support the brand teams on engaging content for media activities, and ensure alignment with brand objectives and messaging.

Key Responsibilities
  • Brand Representation in Media & Digital:
  • Be the Senior Digital & Media Manager of selected brands, bringing your knowledge while coordinating and influencing cross-functional and cross-country teams.
  • Lead the responsible media agency to develop best-in-class strategies in different markets with various media landscapes to drive ROI behind media invests and continuously optimized results.
  • Collaborate agilely and feel as a brand ambassador mainly in the digital space, ensuring brand consistency across all touchpoints.
  • Taking care of the website structure with leading the responsible tech agency.

Campaign Performance:

  • Analyze performance metrics and provide insights to inform future campaign strategies and optimizations from any digital action.
  • Stay updated on industry trends and best practices in digital marketing to drive innovation and excellence.
  • Support the brand in content adaptation across various platforms, including websites, social media, email marketing to drive audience engagement and brand/category visibility.
  • Coming up with clear recommendation tailored to specific target audiences and platforms to make assets in the different media environment work even harder towards the brand KPIs.


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