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Global Brand Ambassador

1 tydzień temu

Kraków, Lesser Poland Hexagon AB Pełny etat

Are you passionate about driving business growth through innovative marketing strategies?

About Hexagon AB

We are a leading B2B organization with a rich history of delivering cutting-edge solutions to customers worldwide.

Job Summary

This is an exciting opportunity to join our dynamic EMEA marketing team as a Marketing Specialist.

Key Responsibilities
  • Drive marketing initiatives across Poland and the EMEA Central region
  • Develop and execute marketing activities for Poland (50%) while contributing to EMEA Central wide project management (50%):
    • Implement targeted marketing campaigns to reach key audiences
    • Collaborate with cross-functional teams to integrate marketing efforts
  • Plan and implement marketing campaigns, including events, digital activities, and collateral development:
    • Research and analyze market trends to inform marketing decisions
    • Develop and execute comprehensive marketing plans
  • Organize and manage local and international events and trade shows:
    • Cultivate relationships with industry partners and thought leaders
    • Identify and capitalize on emerging trends and opportunities
  • Coordinate with internal stakeholders and external vendors to execute projects on time:
    • Schedule meetings and follow up with key stakeholders
    • Monitor progress and address any issues that may arise
  • Work with the EMEA Central marketing team to align regional and local strategies:
    • Contribute to the development of marketing strategies and plans
    • PARTicipate in regular team meetings to discuss ongoing projects and share best practices
  • Support digital marketing efforts, including paid campaigns, content creation, and social media engagement:
    • Curate high-quality content to engage audiences and drive conversions
    • Develop and implement effective digital marketing strategies
  • Ensure consistent branding and messaging across all marketing materials:
    • Vet all marketing materials for accuracy and adherence to company guidelines
    • Provide feedback and suggestions for improvement
  • Support localization of global marketing campaigns, including proofreading and adaptation:
    • Review and revise marketing materials to ensure cultural sensitivity and relevance
    • Collaborate with translation teams to ensure accurate and timely translations
    Requirements
  1. Native Polish speaker with very good English skills (German is a plus but not required)
  2. Ideally five years of experience in B2B marketing (preferably in manufacturing or technology)
  3. Profound marketing skills across all channels of the marketing mix, including event management, digital marketing, and public relations
  4. Strong project management skills with experience in handling multiple campaigns simultaneously
  5. Excellent communication and time management abilities
  6. Ability to work independently while aligning with regional and global marketing strategies
  7. Willingness to travel occasionally within Poland and Europe, depending on project needs