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Email and SMS Operations Lead

2 tygodni temu

Kraków, Lesser Poland TN Poland Pełny etat
Email and SMS Operations Lead Job Description:

We are seeking an experienced Email and SMS Operations Lead to lead our email and SMS marketing efforts at TN Poland. As a key member of our marketing team, you will develop and execute comprehensive marketing strategies for email and SMS campaigns.

The ideal candidate will have a strong background in email and SMS marketing operations, with experience in developing and executing effective marketing campaigns. You will work closely with cross-functional teams to ensure successful strategy execution and drive customer engagement and retention.

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies for email and SMS campaigns.
  • Define and track campaign objectives and KPIs to measure success and guide optimization.
  • Analyze campaign performance and recommend optimizations to improve results.
  • Collaborate with cross-functional teams to ensure successful strategy execution.
  • Leverage loyalty programs utilizing tools such as Smile.io and Inveterate.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Experience in email and SMS marketing operations, with a focus on campaign development and execution.
  • Strong analytical skills with a proven track record in segmentation techniques.
  • Excellent communication and project management abilities.
  • Proficiency in using ClickUp, Slack, Zapier, and Tableau.