Marketing Portfolio Manager
2 tygodni temu
In this role, as a Marketing Portfolio Manager for the Male Grooming portfolio at Philips Poland, you will be responsible for driving the business by managing communication & product strategy. Your key objectives include maximizing business opportunities and ensuring flawless executions of marketing activations.
You will analyze consumer research, channel trends, market conditions, and competitor information to unlock new insights & business opportunities. Your role also involves developing, implementing, tracking, and optimizing 360 marketing campaigns with a disruptive approach, planned in the yearly marketing calendar within given budget executed across traditional, digital, including social, in-store, and new channels.
Your responsibilities will include leading seamless New Product Introductions plans, acting as a pivoting element between different functions such as Global Category Team, Regional Marketing Manager, and Local Commercial Organization, and working closely with Regional Marketing Manager and HQs on assigned strategic projects on behalf of the CEER region.
To succeed in this role, you should have a University Degree or equivalent in Business/Marketing and at least 3-4 years of experience as Marketing Manager/Brand Manager or similar position. You should have knowledge of marketing processes, strategic planning, and budgeting to manage a full Profit & Loss account, as well as understanding and passion for consumer motivations and insights based on consumer research.
You should also have great knowledge of digital space with go-to market approaches & principles (digital consumer experience, acquisition, engagement), experience in working with media houses and creative agencies, and solid MS Office skills – PowerPoint, Excel, Word.
About Philips: We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
As a part of the passionate and driven Marketing Team, you will work collaboratively with cross-functional colleagues, connecting consumers with Male Grooming propositions that matter to them. You will be fluent in English and Polish, with strong analytical skills to collate and synthesize data into actionable insights, excellent interpersonal, communication, and presentation skills, and a can-do attitude and ability to meet deadlines motivating a multi-functional team.
At Philips, we are committed to diversity and inclusion.
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