Marketing Data Strategist

3 dni temu


Warszawa, Mazovia, Polska Tylko S.A. Pełny etat
Job Description
We're looking for a Marketing Data Strategist to join our team at Tylko S.A. As a key member of our Finance Department, you'll contribute significantly to the strategic planning process and help navigate e-commerce business decision-making.

Your primary responsibilities will include querying and analyzing data sets using SQL (Big Query), Python (optionally), Excel/Google Sheets, and visualization tools (Looker Studio). You'll also analyze data from online marketing channels (e.g., social media, email, paid search) to optimize campaign performance and spending, and provide recommendations.

You'll work closely with our Web Analyst to identify problems and challenges faced by our E-Commerce Sales, Marketing, and Brand areas where data can provide insights. Within the Analytics Team, you'll collaborate with other Analysts to ensure data quality and accuracy, and contribute to the development of attribution models and other analytical solutions.

Key Responsibilities:
  • Analyze data from online marketing channels to optimize campaign performance and spending
  • Develop and monitor dashboards to optimize digital marketing campaigns, traffic acquisition spend, and ROI
  • Develop and maintain attribution models to assess channel spend effectiveness and returns
  • Analyze, segment, compare, and present data; draw conclusions and make recommendations for improvements and tests
  • Support the business team in making efficient marketing budget decisions and executing strategy


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