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Digital Performance Analyst

1 tydzień temu


Warszawa, Mazovia, Polska TN Poland Pełny etat

Role Overview:

We are seeking a highly skilled Digital Performance Analyst to join our international web operations team. In this role, you will be responsible for leading the CRO program to improve the customer journey on our B2B website.

Key Responsibilities:

  1. Analyse and generate new insights from various data sources to understand how users behave online;
  2. Develop well-founded hypotheses to improve the website and landing pages through web analytics, UX, user research, competitive analysis, and consumer psychology;
  3. Determine the impact of improvements using A/B and multivariate tests for which you will get web development support;
  4. Presentation and reporting of insights to colleagues and stakeholders;
  5. Collaboration with team members to ensure that colleagues and stakeholders learn as much as possible from your insights.

Requirements:

  • Minimum of 3 years of experience in a web analytics / site optimization position;
  • Experience in hypothesis generation through quantitative and qualitative research;
  • Experience in analysing A/B test results and reporting insights and outcome;
  • Experience with A/B testing software such as Adobe Target, Google Optimize, Optimizely etc.;
  • Experience with web analytics tools such as PiwikPRO, Google Analytics (UA and/or GA4), Matomo etc.;
  • Experience with online research tools such as Hotjar, Clarity, Brainsight, Lyssna (Usability Hub), Maze etc.;
  • Results-oriented, takes initiative, positive attitude;
  • Driven, ambitious and enjoys dynamic fast working pace;
  • Self-starter, entrepreneurial thinking, and a team player.