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Marketing Technology Specialist

1 tydzień temu

Warszawa, Mazovia, Polska Allegro Pełny etat

We are seeking a Digital Solutions Strategist to join our team at Allegro. As a key member of our marketing organization, you will be responsible for driving revenue growth through the development and implementation of advertising and retail media solutions for brands. This is an exciting opportunity to work closely with our technology, strategy, and sales teams to deliver innovative solutions that meet the evolving needs of our clients.

The ideal candidate will have a proven track record in advertising product management or development, with a strong understanding of the digital advertising market and experience working directly with brands advertisers. They will be able to identify opportunities to leverage the full potential of Allegro's marketplace and develop effective strategies to drive revenue growth.

Key Responsibilities:
  • Develop and execute strategies for display advertising campaigns, including existing and new onsite and offsite inventory, with a mobile-first mindset
  • Analyze and verify the effectiveness and business performance of existing and future ad solutions
  • Collaborate with external partners (i.e. Mercado Ads, iab, Gemius, Google, Meta, AdForm, WP, RASP)
  • Present strategic plans together with work progress to the Allegro Executive Team members & Advertising Management