Business Development Manager

Role Purpose

The
Business Development Manager – Eastern Europe
will play a pivotal role in building Brand's business across Eastern Europe with a focus on
Oral Care
, followed by
Hair Care
and
Natural Health & Wellness
categories.

This role will be responsible for developing new distribution channels, driving brand listings in major retail chains, and managing the full business P&L for the region. The incumbent will anchor the brand's ambition to build a
€10Mn+ business over the next 3–5 years
.

Key Responsibilities

Business Development & Channel Expansion

• Identify, appoint, and manage distributors and retail partners across Poland and other focus markets (Hungary, Croatia, Romania, Slovenia).
• Lead market entry and expansion strategy across key countries, ensuring availability in top retail chains such as
  Rossmann, DM, BIPA, Hebe, Tesco
  , and other modern trade and e-commerce platforms.
• Drive end-to-end negotiations for listings, trade terms, and promotional support.

P&L Ownership & Business Planning

• Own the full P&L and business performance for the region.
• Develop and execute joint business plans (JBPs) with distributors and key retailers.
• Manage pricing, trade margins, and promotional budgets to deliver sustainable growth and profitability.

Brand & Portfolio Development

• Provide structured feedback on portfolio performance, consumer insights, and competitive landscape to shape Brand's product offering for Eastern Europe.
• Collaborate closely with internal cross-functional teams (Marketing, Supply Chain, Finance, and R&D) to align product mix, pack formats, and marketing strategies with local market needs.

Retail & Trade Marketing Execution

• Build compelling selling stories and activation plans to support brand listings and visibility in stores.
• Develop and manage annual promotional calendars to drive sell-through and market share growth.
• Ensure strong execution at point-of-sale through collaboration with distributors and trade marketing teams.

Market Intelligence & Reporting

• Monitor category trends, market dynamics, and competitor activity.
• Provide regular business performance updates and strategic recommendations to the Business Head – Americas & Europe.

Qualifications & Experience

• Bachelor's degree
  in Business, Marketing, or related field;
  MBA preferred
  .
• 8–12 years
  of relevant experience in
  FMCG / Consumer Goods business development
  in Eastern or Central Europe.
• Proven track record in
  managing distributors
  , driving
  retail listings
  , and
  building brands
  .
• Strong network and working knowledge of key retail chains like
  Rossmann, DM, BIPA, Hebe, Tesco
  ,
  Muller, Konzum
  etc.
• Experience with
  natural healthcare or personal care brands
  preferred.
• Excellent negotiation, analytical, and cross-functional collaboration skills.
• Fluency in
  English
  required; knowledge of
  Polish or another Eastern European language
  is an advantage.

Key Competencies

• Entrepreneurial mindset with a strong commercial acumen.
• Strategic thinker with hands-on execution ability.
• Strong relationship builder with retailers, distributors, and internal teams.
• Data-driven decision maker with a passion for consumer understanding.
• Self-starter, capable of working independently in a fast-growing regional setup.

What We Offer

• Opportunity to build and shape Brand's Eastern Europe business from the ground up.
• Dynamic, multicultural work environment with global exposure.
• Competitive compensation and performance-linked rewards.
• Be part of a purpose-led organization committed to natural and sustainable health & wellness solutions.