Digital Manager

Opella is the self-care challenger with the purest and
third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally
.

Our mission: to bring health in people's hands by
making self-care as simple as it should be
for over half a billion consumers worldwide.

At the core of this mission is our
100+ loved brands
, our
11,000-strong global team, our 13 best-in-class manufacturing sites
and four specialized science and innovation development centers.

Headquartered in France, Opella is the proud maker of many of the world's most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.

B Corp certified in multiple markets
, we are active players in the journey towards healthier people and planet.

Find out more about our mission to bring health in your hands at

Position Overview
We're looking for a skilled media professional to lead the development and execution of integrated media strategies across multiple brands and target audiences in two key markets. This role will manage agency and marketing team partnerships to drive innovative, data-informed media plans that deliver strong business outcomes.

Key Responsibilities

• Lead the planning and execution of integrated media strategies across markets, collaborating with partner agencies and internal marketing teams.
• Work closely with cross-functional teams—including Category Growth, Ecommerce, Global Digital, and the Center of Excellence—to align with global guidelines and local business objectives.
• Partner with brand and ecommerce teams to shape Brand Plans and activations that maximize consumer insights and leverage the full spectrum of digital platforms.
• Apply deep knowledge of traditional and digital media—including SEM, social media, video, and programmatic—to optimize performance across Owned, Earned, and Paid channels.
• Build and execute a local learning agenda to continuously enhance business performance, surface new insights, and promote data-driven best practices.
• Lead the localization and implementation of global digital transformation initiatives within agency and internal teams.
• Act as a strategic thought partner, helping to shape campaign design—from targeting and channel mix to content and budget allocation—alongside internal teams and partners like Google.
• Support ecommerce efforts through targeted digital campaigns with measurable KPIs.
• Oversee the evolution of owned digital assets (e.g., websites, social media) to ensure alignment with marketing goals and compliance standards.
• Co-create and implement robust data capture and media analytics processes, leveraging global tools to optimize website performance and consumer experience.
• Train and upskill teams on evolving media best practices and industry innovations.
• Manage agency performance and collaborate with internal teams to ensure seamless operations and effective media execution.
• Drive the day-to-day management and optimization of media campaigns across the brand portfolio.
• Support end-to-end campaign execution for the Growth Category team—from initial design through to setup and optimization.
• Monitor budgets and assist with Media Auditor processes related to performance-based incentives.
• Track and report campaign performance using agency tools and digital dashboards.

About You

• 3+ years of experience in media or digital marketing within an agency, consultancy, or client-side environment.
• Strong grasp of both traditional and digital media strategy, planning, and buying.
• Clear understanding of the consumer journey and ability to align it with media strategies and touchpoints.
• Hands-on expertise in digital analytics, website content management, and search campaign execution.
• Proven project management skills with a track record of delivering business results.
• Fluent in English and Czech.
• Excellent communication and stakeholder management abilities, with experience influencing internal and external partners.

What We Offer

• A collaborative, international work environment where your ideas and innovations are valued.
• Access to tailored development programs and internal career opportunities within Sanofi.
• Competitive benefits package.
• Employee Assistance Program offering mental health, legal, and financial support.
• Inclusive parental leave policies and paid volunteer days.

Why us?
At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.
We Are Dedicated To Making Self-care As Simple As It Should Be. That Starts With Our Culture. We Are Challengers By Nature, And This Is How We Do Things

All In Together:
We keep each other honest and have each other's backs.

Courageous:
We break boundaries and take thoughtful risks with creativity.

Outcome-Obsessed:
We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple:
We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.