Brand Activation Executive East

Sproud is expanding our operations and opening a branch office in Warsaw, Poland. We are now looking for a passionate and dedicated Brand Activation Executive that will drive the planning and execution of events, channel marketing initiatives, and customer-focused campaigns to support growth and marketing operations in Central & East Europe. 

About Sproud:

From the very beginning, in 2018, our goal was to create the best product for you and for the planet. A product that would be equally tasty and creamy as healthy and nutritious. In other words, a product we could be proud of. We called it Sproud

Many things have changed since our humble beginnings; however, our core belief remains the same. To empower change through positive reinforcement. We believe that to create a sustainable planet, every little effort should be celebrated. Today we have grown to be 15+ full time employees, serving customers around the world as Sproud is now sold in almost 30 countries, from South Korea to Canada. The portfolio today consists of a range of plant-based milks that taste fantastic and has the category's lowest carbon footprint and there is exciting NPD on the horizon.

About the role:
As Brand Activation Executive at Sproud, you will be an integral part of the sales team to drive the planning and execution of events, channel marketing initiatives, and customer-focused campaigns. In this role, you will collaborate with both the marketing and the sales team, external partners, and customers to ensure the seamless delivery of marketing activities that boost brand visibility, enhance customer engagement, and drive sales growth.

You will work with the marketing and sales team with marketing activities through managing the flow of work, keeping project deadlines. Your main job is focusing on driving the projects, samplings, campaigns, events, and assignments in East Europe to support our distributors and the brand growth in the region.

You are a detail-oriented and proactive individual responsible for various marketing initiatives and sales campaigns. You will coordinate brand assets and ATL marketing with the central marketing team.

You will collaborate with cross-functional teams to ensure smooth execution of marketing activities in the different channels and help monitor the performance and results of marketing efforts.

You will be responsible to effectively keep track of multiple projects, coordinate with the Group Marketing Manager and the Area Sales Manager and maintain close communications with customers and distributors in the different markets. You will develop comprehensive project plans, drive timelines to meet deadlines and lead an effective process for briefs, concepting, reviews, approvals, and campaign delivery.

Day-to-day the role will be based at Sproud East Office in Warsaw, reporting to the Sales Manager East Europe with regular communication with the full global team and distributors will be a part of your job, to ensure their needs are being met as a project evolves.

Key aspects of the role:

• Plan, implement and follow up marketing and promotion activities in cooperation with the markets having internal as well as external contacts. 

• Tailored Marketing Activation Campaigns: Plan and executing tailored marketing campaigns aimed at end customers and channel partners. Coordinate with creative teams to develop content and materials for campaigns. Work closely with channel partners to co-create marketing initiatives that drive mutual success.

• Responsible for the Market Activation plan and deliverables including the brand activation budget.

• Coordinate communication between marketing and sales team as well as distributors so that there is clarity of purpose and outcome across marketing disciplines as well as facilitating events, meetings, and fairs.

• Create project budgets, follow up timelines together with the marketing team and meet the timelines, escalate when deadlines are at risk or late.

• Event Management: Planning and coordination of marketing events, trade shows, and promotions. Coordinate logistics, vendor coordination, and on-site event management. Manage event budgets and ensure cost-effective delivery while maintaining high quality. Gather post-event feedback and analyse outcomes to optimize future events.

• Facilitate and document meetings, understand objectives/needs and lead development timeline for marketing strategy and implementation of campaigns.

• Create local collaborations with baristas, influencers etc to drive product trials and awareness.

• Support the implementation of marketing brand strategies from central brand team across multiple sales channels i.e. launch support for New Products.

• Develop and distribute channel-specific marketing materials, including brochures, product guides, and other printed assets. Collaborate with sales teams to ensure marketing activities align with channel objectives.

• Juggle multiple fast-paced projects simultaneously, keeping track of project progress and communicating progress to team members as necessary.

The person we need is:

• Connected to our company principles around sustainability and doing the right thing.

• Has a background in project management training, ad school, marketing, coordinator training or similar

• Experience delivering project management concepts, including project charters, scheduling, and planning projects with successful completion

• Experience influencing internal and external customers to take specific actions

• Good communication skills in English 

• Experience managing multiple projects at one time

• Proactive, flexible and a service-minded doer who makes the most of every minute to deliver results.

• Commercially minded, analytical, sales- and datadriven

• Experience as barista or equal experience from the coffee community is required

About our team:

Our global team is a great group of passionate people on a mission.
We know time is critical when it comes to changing habits contributing to climate change, so there is an urgency to the way we work. We want people to join our team who think big but aren't afraid roll up their sleeves and get their hands dirty. As we are a scale-up company in rapid growth, new challenges arise on the daily, but we are agile, high energy, creative and bold and will support you in breaking down any obstacles blocking the path to success.

Equal Opportunities

Sproud is an equal opportunities employer. We are committed to embracing diversity, inclusivity, and equal opportunity in all aspects of our business. Respect is an integral part of our values, and we are building a team that represents a variety of backgrounds, perspectives, and skills because the more inclusive we are, the better our work will be. As part of Sproud's ongoing pledge to increase equality within our organisation, we anonymously review CVs/Resumes within our recruitment process, otherwise known as "Blind CV Reviews".